How to decide what to build, what to buy, what to access through partners, and what to participate in through ecosystems — covering differentiation vs commodity analysis, vendor evaluation, total cost of ownership, interoperability velocity, exit strategy, and lock-in risk.
...spectrum: from "this is why customers pay us" to "every company does this the same way." The sourcing decision — build, buy, partner, or participate — should follow from where on that spectrum the capability...